For the EVOLution of Business

Giving Employees What They "CRAVE" with Gregg Lederman

Episode Summary

According to Gallup, less than a third of Americans are engaged at work. Yet Gregg Lederman's clients at Brand Integrity and now Reward Gateway boast 90% engagement. And 65% of them are recognized as Best Companies to Work For. What's his secret? When Gregg's father's lack of purpose and engagement caused him to go into a depression, Gregg dove into the research on purpose. The insights he discovered about what we CRAVE helped his company to transform the cultures of their clients and even led to New York Times best-selling books. Tune in to this episode to learn about the ROI of employee recognition, why you shouldn't be afraid to give too much praise and how to make it strategic. Hint: It's NOT about memorizing the mission statement! For the past 16 years, Gregg has worked with leading organizations to put into practice sustainable engagement solutions that don’t just work… they matter. These initiatives go beyond simple “thank you” programs to increase employee engagement and improve the work culture – leading to better customer experiences. All of which help to accelerate business results.

Episode Notes

According to Gallup, less than a third of Americans are engaged at work. Yet Gregg Lederman's clients at Brand Integrity and now Reward Gateway boast 90% engagement. And 65% of them are recognized as Best Companies to Work For. What's his secret?

When Gregg's father's lack of purpose and engagement caused him to go into a depression, Gregg dove into the research on purpose. The insights he discovered about what we CRAVE helped his company to transform the cultures of their clients and even led to New York Times best-selling books! Tune in to this episode to learn about the ROI of employee recognition, why you shouldn't be afraid to give too much praise and how to make it strategic. Hint: It's NOT about memorizing the mission statement!

Gregg Lederman is a highly-acclaimed speaker, New York Times best-selling author and the President of Employee Engagement for Reward Gateway, a global employee engagement company. He is also the founder of Brand Integrity, a leadership development and employee engagement company.

For the past 16 years, Gregg has worked with leading organizations to put into practice sustainable engagement solutions that don’t just work… they matter. These initiatives go beyond simple “thank you” programs to increase employee engagement and improve the work culture – leading to better customer experiences. All of which help to accelerate business results.

[1:25] When Gregg's father went into depression due to a lack of purpose, Gregg dove into the research on purpose

[2:25] The academic research on what we crave

[3:50] How "bad bosses ruin lives"

[4:35] The chasm between academic research and business practice

[6:00] Clients had 90% engagement (compared to 30-35% nationwide according to Gallup)

[7:00] Connecting Self-Determination Theory to the 3 cravings of Respect, Purpose and Relationships

[8:15] The beginning of Brand Integrity and how it helps to create employee engagement

[10:20] What makes recognition strategic? (Specific) Action, Values / Focus Area, Impact

[13:35] Leaders as storytellers

[14:50] It's not about memorizing the mission statement!

[16:15] Intrinsic Motivation - It's not about motivating others, but how to create the environment where they are motivated

[20:30] Multiple levels of recognition: First downs, touchdowns, championships

[21:55] The importance of consistent recognition

[23:00] Why leaders shouldn't be afraid of "too much" recognition

[24:45] Recognition with Millennial and Gen Z Employees

[27:00] Why the generations are more alike than different

[31:20] How Reward Gateway's social recognition platform reinforces values

[34:30] Making the case for the ROI of social recognition

[39:30] How to convert a boss from a doubter to a believer in recognition

Check out Gregg's books at www.gregglederman.com or learn more about his company and their social recognition platform at www.RewardGateway.com.